Collaboration with Oliver Studio

Experience the energy, determination, and spirit of the Asics Sydney Marathon through this cinematic campaign film. Capturing every stride, every moment of triumph, and the vibrancy of Sydney’s iconic streets, this video brings the marathon to life with immersive visuals and dynamic storytelling. From elite runners to community participants, the film celebrates perseverance, endurance, and the joy of running. Shot with precision and passion, it showcases Asics’ commitment to performance, motivation, and the running community.

For the Asics Sydney Marathon campaign, we teamed up with Oliver Studio to bring their creative vision to life. Together, we crafted a cinematic film that captures the energy, determination, and spirit of every runner on Sydney’s iconic streets. Our collaboration focused on blending dynamic visuals with storytelling that resonates — from elite athletes to community participants — ensuring every moment felt authentic and inspiring.

Natalie, Asics’ Marketing Manager, said it best: “We love the ad so much, we are going to use it on TV.”

We had great feedback from our work on this production, "Just got off a call with the Sydney Marathon guys and they absolutely love the ads. Well done you should all be really proud."